What is the primary goal of using pressing cream in hair styling?

The primary goal of using pressing cream in hair styling is to prevent damage to the hair. Pressing cream is formulated to provide a protective layer that shields the hair from the heat generated by styling tools, such as flat irons or hot combs. This protective barrier helps to minimize moisture loss and reduces the risk of the hair becoming brittle or breaking due to excessive heat exposure. Additionally, pressing creams often contain conditioning agents that can improve the overall health and appearance of the hair, further contributing to its protection during styling procedures. The focus on protecting the hair is crucial, especially for those with textured or delicate hair types that are more susceptible to heat damage.